Tuesday, July 10, 2012

Words = Color

"Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood. Cymbolism is a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect."
{Image by Cymbolism.com}

This website is a great tool for Designers when needing to rationalize a color decision for a brand.  Not only do you get to participate, you can see the votes for each word. For example, I voted on the word hygienic.  Hygiene means preserving health but is closely associated with cleanliness. Hygienic to me feels like blue... but after voting, I realized that white is the most popular color. Blue is second!!

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